• Offer one-time presentation with a great storyteller that “raises awareness” but not much else.
  • Offer an “Employee Assistance Program” or other community resource but have no idea what’s involved or if it’s any good.
  • Offer an on-line or one-off “training” that does not provide opportunities for skill building.
  • Understand suicide prevention only through a medicalized mental health disorder framework. 
  • Believe only mental health professionals can make a difference.
  • Use canned, off-the-shelf approaches.
  • Rely only on so-called “experts”.
    Develop customized strategies that feel by, about and for the community.
  • Empower communities to take informed action and build internal capacity.
  • Offer a stratified training program at the basic and advanced levels and reinforce skill-building over the long-term.